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Cloudsource redesign
Government-to-Constiutent services reimagined
Project Duration: Aug 2025 - SEPT 2025
Role: Lead UX Designer
Responsibility: User research and interviews, Personas, audits, user interviews, Wireframing, information architecture, verbiage, Layout and design PROPOSAL
Company: Imola Solutions
Project overview:
Cloudsource is a fairly new company, and so the existing website had not been thoughtfully prepared. I was hired to create a design concept that would appeal to the target audience and lend more legitimacy to the company. I was given the direction to make this site more "fun" and interactive than the Azonacyber one. All references to the real company name and website are redacted for privacy concerns - only screenshots available.
WHAT IS CLOUDSOURCE?
Cloudsource provides software for government agencies to automate systems and communicate with constituents better and more efficiently.
WHO IS CLOUDSOURCE FOR?
OBJECTIVE
recreate the Cloudsource website to make it intuitive for government employees and clear to see the breadth and benefit of the services of cloudsource
CHALLENGE
Users are busy and need to be able to understand what they are looking at right away to be interested.
ACTION
we will create a website that communicates clearly what CLOUDSOURCE does, and shows that they are have Solutions for every potential G2c Problem.
THE COMPETITION
Government SAAS/G2C SITE Competitive Audit
WHAT DO THESE SITES HAVE IN COMMON?
Companies have clear value propositions
All sites use fun and engaging graphics
All sites feature testimonials
Minimal designs with Subtle visual appeal
Clear and simple navigation
CURRENT SITE KEY INSIGHTS
moderated Interviews (3 female, 4 male, ages 25-50)
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Users felt value proposition was clear
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Concerns on amount of information
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Users felt the design was out of date
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Users lack trust due to lack of credentials
"BEFORE" THE REDESIGN
DESIGN CONSTRAINTS
assets not available such as real photos
Lack of content/information available
Client preferred "less scrolling"
IDEATION & WIREFRAMING
FINAL MOCKUPS
NEXT STEPS
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Design implementation
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user testing
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SEO OPTIMIZAZTION
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MEASUREMENT OF KPI'S
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